| Industry | Marketing and sales of hair and beauty products |
| Investment Cost @ 31/1/2009 | $5,446,000 |
| Investment Date | Seed asset |
| Shareholding Percentage @ 30/6/09 | 50% |
| Head Office | Brookvale NSW |
| Listing | NSX: SOD |
Soda Brands Limited (SODA) owns and distributes a range of professional hair and skin care products. SODA listed on the National Stock Exchange in January 2007, which resulted in the raising of $5m.
In January 2007 SODA acquired Salon Only Pty Limited, the owner of the brand of the Salon Only products. The Salon Only brand has been developed by leading Australian salon owners and has gained rapid acceptance by over 600 salons since launching in 2003. This provides SODA a vertically integrated business model, ensuring control of the marketing and distribution. This acquisition is a key component of SODA’s future growth plans. The Salon Only brand was launched in New Zealand in 2007 and South Africa in 2008 .
There has been enhanced sales representation in the marketplace through both direct and indirect channels. In 2007 the Salon Only Stylist Award competition was successfully launched. There has been a recent product review incorporating new packaging, including an innovative and environmentally friendly refill option.
